Video is a also a very popular means of sharing information just like text. The huge popularity of free video uploading websites like youtube, metacafe etc have totally revolutionized the way people share information through video. On an estimate a 2 minute video can provide as much information as 1000 words. Surprisingly youtube search is the second most popular search after Google and every minute, more than 20 hours of video is streamed through it. This intense popularity of video sharing on internet has made it a potential marketing tool as well. Companies are now building videos containing a short advertisement of their product or brand and submit it to popular video submitting websites which helps them in traffic generation, promotion and back linking as well.

Benefits of video submission

Video submission can have several benefits ranging from promotion to sales improvement. It has become the new trend in today’s internet marketing world to generate website traffic and building backlinks through video submission. Many experts suggest that video submission is far more effective in traffic generation than article or text submission. The reason which has made video submission popular is that search engines give more weightage to videos these days. Whenever you search for a term on Google, then the top few results also contain videos that are most viewed in that particular search category. This high search engine waightage of videos makes them a great option for marketing. Submission of videos to multiple video submission sites will help you reach to larger number of people and drive larger traffic to your website. Not to forget that submitting videos to the popular video uploading website is entirely free of cost. There are also several features like setting up your custom channel to which the users can subscribe so that they are notified of any new video that you upload. This will help in building a regular audience as well. Search engines also rank higher to those web pages which contains videos along with texts. Notably, you can point a link back to your website within the video which the users can click and land directly to your homepage. This will greatly impact your daily traffic and also help in generating backlinks.

Guidelines for video submission

Video submission can help you build brand awareness. Internet users actively search on video submitting websites to find the content they are looking for. The video should not entirely focus on advertisement but should deal with any realistic problem like “search engine optimization” and then you can relate your brand with it to show how your company or product can benefit you in that particular field or issue. You should keep in mind that the video should neither be too long or too short and should stick to the topic.