Search engine optimization is the technique of improving the relevancy and visibility of any webpage or website in search results. It is the process of optimizing your web information in such a way that it correctly justifies its content. The availability of huge amount of content over the internet forced the search engines to develop algorithms which can find out the most relevant information. Search engines employ certain techniques and a procedure to identify weather a given website is relevant for a particular type of search result or not. So making your website search engine friendly is termed as SEO.

Bill gates once quoted that “if your business in not on the internet then you will be out in 5 years”. This statement alone justifies the need to bring your business online and have a

global reach to the customers. Since more than 80% of internet traffic originates from a search result, hence it is very essential to have a better visibility of your information on search engines. Better search visibility will have a great impact on the number of visitors reaching to your website and can greatly increase your work efficiency. Search engine optimization is not as mammoth task as it actually sounds. You can have a good search visibility by following some very simple steps like posting original content, updating your website content frequently, keeping the content according to the website etc. Suppose for example, if you have a website on insurance then avoid posting content that are not related to it. Search engines have automatic bots who regularly crawl the web and keep on indexing updated information. These search bots analyse your content and verify if it is relevant for a particular search result. If you have an original and accurate content then the bot will index your website with a higher page rank and thus a user will find your page listed high in the search result when he/she searches for it. One more important aspect of search engine optimization is building backlinks. Backlinks are the websites or pages who link back to your webpage. Bigger the chain, the better is the search visibility. This means that A-B-A will be less optimized compared to A-B-C-D-A. In the former case there is a chain of only one page but in latter case the chain is bigger. You can build up backlinks with other webpages who share similar information or if you have better information then other websites can link to your page thus increasing your search visibility. Hence we can formulate a simple equation for search engine optimization:

SEO = original content + relevancy of content + backlinks

Some of the things that should be avoided are content copying, building fake backlinks, using black-hat optimizing techniques, fake traffic generation etc. These issues can greatly affect your visibility on search results. Thousands of SEO companies have mushroomed in the market who claims to provide you a good search visibility but by keeping the above equation in mind you can yourself optimize your web information.