Search engine optimization is the technique to optimize your web content for better search engine visibility. One of its chief methods is On Page Search engine optimization. On page SEO refers to the contents that you provide on your web page. Your search engine ranking is greatly influenced by the content that you provide on your web page and also how you structure it. There are several tactics that are employed by the webmasters to optimize their on-page content and achieve a higher search rank. Some of the widely adopted on page SEO techniques include:

Unique and relevant titles: This is the most important aspect of on page SEO. It is very essential to keep a unique and relevant title for your posts as search engines will treat similar title posts as duplicate entries and you can lose your search visibility.

Using the ‘Description’ tag: The description tag should accurately describe the content of the page so that the search engine bots can match the page content with the description meta tag to insure that the content is relevant. The description should not be too long. It is preferable to keep it under 148 words.

Simple URL : This is again an essential on page SEO technique. Keeping your URL’s for sub directories simple and relevant makes it easy for the search engines bots to crawl them and index them in the search results.

Proper usage of HTML tags : Some HTML tags are of special importance for the search engine bots to identify the key texts on you web page. H1 and H2 tags are considered highly important because they are used to denote main subjects and contents of the web page. Similarly <i> or the Italic tag is considered important as it denotes the presence of some specific keywords within the text. The Img Alt tag is also considered important for on page SEO as it is the process of optimizing the images as well so that you can generate traffic from image search results also.

Avoid too many keywords : It is generally mistaken by webmasters and website designers that too many keywords will result in better search visibility. The point to note is that search engine bots consider too many keywords as spam. They will filter out or ignore the webpage entirely. So a keyword density of around 10% to 12 should be maintained per page.

Webmaster should avoid using any unethical on page SEO technique like hidden text, page redirects etc to avoid loss or search engine rank. Following these simple on page SEO techniques can increase your search engine rank by more than 50% and provide you better traffic. But it is still widely neglected due to the heavy use of off page SEO techniques.