Off page search engine optimization is the technique implemented to improve your website’s search engine visibility by using off-site techniques. Off-site refers to the techniques that are separate from the webpage and its content for example link building. It is the most widely used search engine optimizing technique as it follows a very simple principle that even the non-technical users can also follow. The only off page technique that can help in website optimization is link building. Google provides higher search ranks to those websites who have higher connecting links compare to those with fewer links. Link building shows the reach of any website or web page in the web world hence it is considered as a crucial factor. Greater number of connecting links shows more usability of any website.

There can be several ways by which you can build links with other websites. Some of the most widely used link building techniques are listed below:

Submitting your site to popular search engines : Google, Bing, Yahoo are some of the most popular search engines where you can submit your website which will make it easier for search bot to crawl to your webpage and index your content.

Dictionary submission : Submitting your website to online directories helps you in building links back to your website and also to increase traffic.

Social Bookmarking : This is another powerful off page SEO which can provide you lots of useful traffic as well as link building to your website.

Link Exchange : This is the process of exchanging links with similar websites. This will help in increasing your traffic as well as page rank.

Promotion by photo and video sharing : Photos and videos are also a potential source of traffic hence you can share interesting photos and videos to increase your link popularity and increase website hits.

There can be several other things that can greatly enhance the growth of links to your site like posting original content, keywords linking, signing up for blogs and forums etc. But the thing to keep in mind is the relevancy of your links. If you have a technology website then an insurance company link will be of no use for you. So you should make sure that you have the most relevant and suitable links to your website. You should also focus on building links with high quality websites who either have the same or better reputation than yours.

There are also certain things that should be avoided. Make sure you do not create too many keywords on a single page as it will be treated as a spam by search bots. Also avoid using any black hat off page SEO techniques such as hidden inbound links, garbage links, link farms etc to avoid losing your search rank.