Linkedin is the biggest social network connecting professionals. Linkedin is a categorized social network that is specially meant for job seekers and recruiters. It provides a common platform for both of them to interact and share information. It is both free as well a paid service. Job seekers are charged a monthly payment to provide them several other advantages that are not available with the free members. It has over 100 million active users and operates in over 200 countries worldwide. Almost every major company of the world is listed on Linkedin which makes it a powerful platform for business gathering, information sharing and building professional links.

Every user on Linkedin can build up his professional profile containing all the details related to his carrier and education. But only setting up a profile doesn’t solve the

purpose. You should also be regular and keep posting updated content on your profile. Active Linkedin participation can benefit you in several ways. Potential recruiters can view your interests and participation as a sign of active user. Some of the ways by which you can interact on Linkedin are:

Join groups relevant to your professional interests : Groups are an important feature of Linkedin. There are various different active groups present on the network which you can join and interact with several other people on the same group. You can have the opportunity to share your views on similar topics of interests with other members of the group.

Follow companies of your interest : You can follow those companies on linkedin in which you are planning to seek a carrier. By following the companies you can receive notifications for any updates like new job, new hire, new product launch etc.

Add people to your network : It is similar to adding friends on Facebook. You can add professionals to your network who work in similar domains as yours and build up a network for references.

Get Recommendations : Recommendations are the reviews which your colleagues and fellow employees give about you either from your past company or the present. Linkedin recommendations are considered as an important factor by any recruiter while he/she views your profile. Hence having good recommendations can add weightage to your professional profile.

Linkedin can be used to stay in touch with the latest business demands and news. It provides lots of other useful features like sharing news, business updates, personal updates, uploading presentations etc. Linkedin can also be used to share your marketing tools and products through your channel. Any update that you make will be visible to others on your network hence it can also provide you some traffic as well. Professionally many users have benefited a lot from linkedin. Even though it is not as complex and huge as other social platforms still it has succeeded in building a strong network for professionals.