Facebook is the most widely used social network around the world with a huge audience base of around 550 million active users. It has totally changed the way people share social information on the web. If Facebook can be considered as a country, then it will be the third most populated place after China and India. This huge popularity of Facebook makes it a prime target for product and business marketing. It provides a direct Business to consumer (B2C) relationship for companies to promote their products. It is the prime focus of Business advertisements to target as large audience as possible and Facebook provides them the opportunity. It has been estimated that Facebook’s add revenue will cross $4 billion by the end of 2011.

Facebook marketing has several dimensions and features. It is not only limited to paid

advertisements, but free services as well. Let us analyse some of the most popularly used Facebook marketing options.

Paid advertisement: Facebook offers paid advertising feature which companies can use to deliver their advertisements on other user’s window. Various options are available with range starting from $50. It provides various features like targeting audience of particular interest, geographic location targeting etc. The various customization features makes it easy for both small scale as well as large scale business models to feature their products through Facebook adds.

Building Facebook Pages : Facebook pages are also a stylish way of marketing products on the platform. The page can be spread from user to user and their interests can be recorded. The analytics feature shows complete tracking of the page as well as the number of ‘likes’ that it receives.

Making contents sharable : Sharing is a faster way of spreading information. People generally trust that information which is shared within their social circle rather than any outside content. Hence sharing can help the advertisers to spread their brand information amongst the social circle of the users.

Using Facebook plugins : Facebook offers several free plugins for websites to promote their information or product. The ‘like’ button is one such example in which the user browsing a particular product or webpage can click it to show his/her interest in it.

Creating groups and events : Groups can provide you a medium where you can discuss about your products with the customers or users. People can add comments and reviews which can help in analysing the user experience.

Facebook marketing will help you gain targeted traffic for your business and increase your online sales. There are numerous automated tools which guarantee to provide you huge number of ‘like’ and ‘share’ but these unethical ways should be avoided. A successful marketing campaign is one which follows legal ways and generates considerable revenue for the business.