Content syndication means making your website content available to several other sources. It is a simple method of distributing your web content around different sources so that it can reach a wider audience. The process of syndication can either be manual or automatic depending upon the service. Content syndication makes it easier for your new updates to travel across users and bring back traffic to your original website. Consider the example of RSS or Really simple syndication in which the updated content of a website is sent in the form of a short XML to the various subscribers. This facilitates both the users as well as the website.

Content syndication can generate a considerable amount of traffic to your website and thus help you in building a customer base. This makes it a potential weapon for cheap

and easy advertisement as well. Content syndication can benefit both the website that syndicates the content and to the one who provides the content. It generates two way traffic for both these parties. Content syndication can be free or commercial as well. The most popular format for free content syndication are RSS and Atoms which deliver any updated content to the subscriber either through e-mail or through a reader depending upon the subscriber’s choice. There are various other social networks where you can syndicate your content to reach large number of people. The process is mostly manual. In Commercial content syndication process you can purchase an automated tool which can perform the task of syndication automatic for you. Your content will be automatically shared across various social channels and readers.

Content syndication can be integrated with search engine optimization to provide more traffic exposure and advertisement benefits to the content providing website. The text provided in the syndicated content can be anchored to link to the particular item or product that the website wants to advertise. Latest development in content syndication allows the content providers to add dynamic updated content headlines. This increase the scope of providing targeted anchor texts within the headings. Various content syndication websites use the freely available tools over the internet to dig out information and display it on their website. Content syndication is also very useful in link building as well. RSS syndicates your content on other channels and websites which links to your webpage. This makes it an efficient search engine optimizing process. There have been several web syndication commercial models proposed which enables the webmasters to syndicate their content effectively and generate lots of traffic. Commercial content syndication is characterized mainly by the type of content and the business model.

The only issue that is reported against content syndication is that it leads to duplication of information on the internet. This is the biggest factor of why syndicated contents are not a part of search results.